
Our partnership with Lucky Energy began only 6 months after their launch, and my contribution has spanned the gamut from packaging to social to OOH to activations. Our contributions to the brand helped Lucky close an oversubscribed series A funding round, bringing their total funding to $26.5M in just 12 months.
lorem impsum
Our partnership with Lucky Energy began only 6 months after their launch, and my contribution has spanned the gamut from packaging to social to OOH to activations. Our contributions to the brand helped Lucky close an oversubscribed series A funding round, bringing their total funding to $26.5M in just 12 months.
lorem impsum
Our partnership with Lucky Energy began only 6 months after their launch, and my contribution has spanned the gamut from packaging to social to OOH to activations. Our contributions to the brand helped Lucky close an oversubscribed series A funding round, bringing their total funding to $26.5M in just 12 months.
lorem impsum
CLIENT
Lucky Energy
PROJECT
Packaging Redesign
PACKAGING
REDESIGN
DELIVERABLES
Package Design
Production Management
Additional Credits & PARTNERS
Additional Credits & PARTNERS
DESTROY & DESIGN / Design Partners
CHEEZO / Illustration
MOONDUST LABS / Product Photography
DESTROY & DESIGN / Design Partners
CHEEZO / Illustration
MOONDUST LABS / Product Photography


"The impact was immediate.
We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
“The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
“The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
READ THE FULL ARTICLE
ON DIELINE
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
READ THE FULL ARTICLE
ON DIELINE
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
READ THE FULL ARTICLE
ON DIELINE





"The impact was immediate.
We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
“The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
READ THE FULL ARTICLE
ON DIELINE
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
READ THE FULL ARTICLE
ON DIELINE


