LONG
HAUL

© Copyright Long Haul 2026.
All rights reserved.

LONG
HAUL

© Copyright Long Haul 2026.
All rights reserved.

LONG
HAUL

© Copyright Long Haul 2026.
All rights reserved.

Our partnership with Lucky Energy began only 6 months after their launch, and my contribution has spanned the gamut from packaging to social to OOH to activations. Our contributions to the brand helped Lucky close an oversubscribed series A funding round, bringing their total funding to $26.5M in just 12 months.

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Our partnership with Lucky Energy began only 6 months after their launch, and my contribution has spanned the gamut from packaging to social to OOH to activations. Our contributions to the brand helped Lucky close an oversubscribed series A funding round, bringing their total funding to $26.5M in just 12 months.

lorem impsum

Our partnership with Lucky Energy began only 6 months after their launch, and my contribution has spanned the gamut from packaging to social to OOH to activations. Our contributions to the brand helped Lucky close an oversubscribed series A funding round, bringing their total funding to $26.5M in just 12 months.

lorem impsum

CLIENT

Lucky Energy

PROJECT

Packaging Redesign

PACKAGING
REDESIGN

DELIVERABLES

Package Design

Production Management

Additional Credits & PARTNERS

Additional Credits & PARTNERS

DESTROY & DESIGN / Design Partners
CHEEZO / Illustration

MOONDUST LABS / Product Photography

DESTROY & DESIGN / Design Partners
CHEEZO / Illustration

MOONDUST LABS / Product Photography

"The impact was immediate.
We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”

The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”

The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”

MICHAEL FISHER
FOUNDER & CEO, ROTTEN

READ THE FULL ARTICLE
ON DIELINE

MICHAEL FISHER
FOUNDER & CEO, ROTTEN

READ THE FULL ARTICLE
ON DIELINE

MICHAEL FISHER
FOUNDER & CEO, ROTTEN

READ THE FULL ARTICLE
ON DIELINE

"The impact was immediate.
We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”

The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”

MICHAEL FISHER
FOUNDER & CEO, ROTTEN

READ THE FULL ARTICLE
ON DIELINE

MICHAEL FISHER
FOUNDER & CEO, ROTTEN

READ THE FULL ARTICLE
ON DIELINE