As part of the launch of Rotten Gummy Cruncheez, we were asked to bring a fresh look to the brand and packaging. The reception has been huge. The launch of Cruncheez led to Rotten’s biggest revenue weekend in the brand’s history, beating previous Black Friday & Cyber Monday numbers.
A new writeup about rotten, the launch of cruncheez, production management, ez led to Rotten’s biggest revenue weekend in the brand’s history, beating previous Black Friday & Cyber Monday numbers.
As part of the launch of Rotten Gummy Cruncheez, we were asked to bring a fresh look to the brand and packaging. The reception has been huge. The launch of Cruncheez led to Rotten’s biggest revenue weekend in the brand’s history, beating previous Black Friday & Cyber Monday numbers.
A new writeup about rotten, the launch of cruncheez, production management, ez led to Rotten’s biggest revenue weekend in the brand’s history, beating previous Black Friday & Cyber Monday numbers.
As part of the launch of Rotten Gummy Cruncheez, we were asked to bring a fresh look to the brand and packaging. The reception has been huge. The launch of Cruncheez led to Rotten’s biggest revenue weekend in the brand’s history, beating previous Black Friday & Cyber Monday numbers.
A new writeup about rotten, the launch of cruncheez, production management, ez led to Rotten’s biggest revenue weekend in the brand’s history, beating previous Black Friday & Cyber Monday numbers.
CLIENT
Rotten
PROJECT
Packaging Redesign
PACKAGING
REDESIGN
DELIVERABLES
Brand Refresh
Package Design
Additional Credits & PARTNERS
DESTROY & DESIGN / Design Partners
CHEEZO / Illustration
MOONDUST LABS / Product Photography
PREVIOUS
REDESIGNED
REDESIGNED
"The impact was immediate.
We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
“The impact was immediate. We saw fewer questions about whether the product was artificial dye-free. And people started mentioning the gut-friendly fiber benefits in their reviews more often, which tells us the packaging is doing its job.”
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
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ON DIELINE
MICHAEL FISHER
FOUNDER & CEO, ROTTEN
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ON DIELINE
“We love the brand’s personality and feel confident it will pop on the shelf.”
“We love the brand’s personality and feel confident it will pop on the shelf.”
“We love the brand’s personality and feel confident it will pop on the shelf.”
Louisa McCarty
7-Eleven Emerging Brands
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ON FORBES
Louisa McCarty
7-Eleven Emerging Brands
READ THE FULL ARTICLE
ON FORBES
Louisa McCarty
7-Eleven Emerging Brands
READ THE FULL ARTICLE
ON FORBES
