To celebrate their thirteenth anniversary, Austin Beerworks released a limited Experimental Black IPA and partnered with us to bring the concept to life. Centered around the symbolism of the number thirteen, we developed a series of custom illustrations that were applied to the can using subtle, low-contrast metallic finishes. The result is a dark, reflective design where the artwork reveals itself gradually in shifting light—an understated approach that complements the character of the beer.
To extend the celebration, we also created a set of limited-run merchandise for the anniversary party, including a black-on-black graphic and an opaque white illustration printed over tie-dye garments. Together, the packaging and merch embraced the spirit of Austin Beerworks’ thirteen years of hard luck and good work (and occasionally, good luck and hard work.)
CLIENT
Austin Beerworks
PROJECT
13th Anniversary LTO
[Black Lace]
DELIVERABLES
LTO Can
Merch Design
Event Collateral
