LONG
HAUL
LONG
HAUL
Our partnership with Lucky Energy began just six months after launch. Since then, we’ve created packaging, social, OOH, and activations. We first redesigned the core beverage packaging during a brand name and logo change. This required coordinating with multiple vendors using different print methods to ensure consistent packaging nationwide. We continue to support new flavor releases while maintaining high production standards.
More recently, we helped launch Energy Gummies in Q1 2026, introducing Lucky Energy to a new category. The launch included packaging for three flavors across three sizes plus a variety pack. Building this extensive system while the product was still being formulated required a strong design framework. Clear hierarchy, stress-tested foundations, and robust grid systems kept the work flexible and print-ready despite changing formulas and timelines.
CLIENT
Lucky Energy
PROJECT
Packaging Design
DELIVERABLES
Beverage Package System
Gummies Package System
Production Management
LONG
HAUL