Boston, Massachusetts' premiere heavy metal brewery was looking for a core can that could be built around. Enter Riff City – the slammable lager that pairs perfectly with a pinch harmonic. Our solution took cues from old-school german lagers, and turned Boston's iconic Zakim bridge into a road to Riff City.
This crisp lager is now the year-round house beer at Widowmaker's multiple Boston-area locations, where they host bands like Pallbearer, Acid Witch & Enforced, putting Riff City on the map as a destination for beer and metal enthusiasts.
CLIENT
Widowmaker Brewing
PROJECT
Riff City Lager
DELIVERABLES
Can Design
Merch Design
