To celebrate their thirteenth anniversary, Austin Beerworks brewed up an Experimental Black IPA that called for an experimental black can design. The number thirteen conjured up some tattoo-centric imagery, so we whipped up several custom illustrations that were applied to the can as low contrast metallic finishes.
In addition, we assembled some merch for the anniversary party with which we also sought some experimental finishes – black on black for one and opaque white on tie dye for the other.
To celebrate their thirteenth anniversary, Austin Beerworks brewed up an Experimental Black IPA that called for an experimental black can design. The number thirteen conjured up some tattoo-centric imagery, so we whipped up several custom illustrations that were applied to the can as low contrast metallic finishes.
In addition, we assembled some merch for the anniversary party with which we also sought some experimental finishes – black on black for one and opaque white on tie dye for the other.
To celebrate their thirteenth anniversary, Austin Beerworks brewed up an Experimental Black IPA that called for an experimental black can design. The number thirteen conjured up some tattoo-centric imagery, so we whipped up several custom illustrations that were applied to the can as low contrast metallic finishes.
In addition, we assembled some merch for the anniversary party with which we also sought some experimental finishes – black on black for one and opaque white on tie dye for the other.
CLIENT
Widowmaker Brewing
PROJECT
Riff City Lager
Additional LTOs
PACKAGING
REDESIGN
DELIVERABLES
Can Design
Merch Design
ADDITIONAL LTO
